Thursday, 25th September 2025
Programme
| Time | Session |
|---|---|
| 9.00 - 9.10 |
Welcome and Introduction to WCD by current ‘Master’ MASTER NICK CARR |
| 9.10 – 9.20 |
Introduction to the Day and Domestics. “The Programme” RICHARD WATLING |
| 9.20 – 9.45 |
What’s this all about?. “Building Brand Equity” RICHARD WATLING |
| 9.45 – 10.30 |
Global Spirits Market Overview. CHRIS PITCHER |
| 10.30 - 10.50 | Coffee Break: Networking with participants and WCD presenters. |
| 10.50 – 12.00 |
Finance and Pricing for Spirits. Brand examples and case studies NICK CARR |
| 12.00 – 13.00 |
Segmentation. Covers product, market & consumer differentiation based on case studies and examples of how brand strategy is based on segmentation. RICHARD WATLING |
| 13.00 |
LUNCH AND NETWORKING. One hour for lunch. |
| 14.00 – 15.10 |
Innovation, Development & Strategies. STEVE WILSON |
| 15.10-15.35 |
Tea and coffee break. Networking with participants and WCD presenters, & ‘vox pops’ of the day |
| 15.35 – 16.15 |
Starting Up, and Growing a Distillery. ABHI BANIK |
| 16.15-17.05 |
Panel Discussion ‘Building Brand Equity’ & Noticeboard Questions. ALL PRESENTERS chaired by RNW |
| 17.05-17.15 |
Evaluation of Day & Certificates CLIVE BAIRSTO |
| 17.15 |
Move to Drinks and Wash-Up Chats at ‘Anchor Tap’ |