Martin is a finance and business leader with more than 25 years of international experience across the brewing and wider drinks sector. Over his career, he has lived and worked in four countries — the UK, the Netherlands, Slovenia and Portugal — leading finance, commercial, procurement, and IT functions through periods of strategic transformation, turnaround and sustainable growth.
Deeply experienced in the brewing industry, Martin has held senior leadership roles across some of the sector's best-known businesses. He joined Heineken in 2011, based first at the company's global head office in the Netherlands before taking on country leadership roles across Europe. As Finance Director of Pivovarna Laško Union, he led the integration and turnaround of a newly acquired brewing business, significantly accelerating profit delivery within two years. He then moved to Portugal as Chief Financial Officer of Sociedade Central de Cervejas, helping shape the strategy that established it as the number one player in the Portuguese beer and water markets. His earlier international career included more than a decade with TNT Express in divisional head-office finance roles based in Amsterdam, supporting global operations.
Martin joined Greene King in 2022, where he is currently Finance Director for Brewing & Brands and Group Supply Chain. In parallel, he leads the Programme Management Office for the construction of the company's new flagship brewery in Bury St Edmunds and the associated operational and commercial migration.
A Chartered Management Accountant, Martin qualified as an ACMA in 2005. He holds a Postgraduate Award in Management & Business Studies from Warwick Business School and a BA (Hons) in History from Nottingham Trent University.
Martin lives in Berkshire, UK, and values spending time with family and friends. In his spare time, he is a keen swimmer, runner, and cyclist, and enjoys winter sports when possible.